Marketing That Moves Technology Forward

I'm Blair Lyon — founder of Red Lyon Consulting and a seasoned marketing executive with a 25+ year track record of building category-defining brands, scaling revenue engines, and driving strategic growth across cloud, SaaS, and AI-powered businesses.

I’ve held executive leadership roles in marketing, sales, product, and customer experience. I’ve led teams through hypergrowth, product pivots, global expansion, and successful acquisitions totaling over $2 billion. I’ve built go-to-market strategies from scratch, modernized legacy systems, and delivered award-winning results for both startups and global enterprises.

Today, I bring that experience to a select group of clients through fractional leadership, project-based consulting, and executive coaching — all with a modern, AI-first mindset that helps teams move faster, smarter, and with more precision.

What I Believe

Marketing is not a support function — it's a growth engine.

Whether you’re launching a new product, repositioning your brand, scaling globally, or navigating the transition from product-led to sales-led motion, the right strategy — at the right time — makes all the difference.

Modern marketing requires more than experience — it demands adaptability, creativity, and a willingness to evolve. I partner with founders, CMOs, and revenue leaders who want more than advice. They want execution. They want results.

My Approach

I’m hands-on. Embedded. Strategic. And fast.

Every engagement is tailored — but the approach stays consistent:

• Grounded in customer insight.

• Informed by data.

• Aligned to revenue.

• Powered by collaborative teams and repeatable frameworks.

I integrate modern marketing stacks, lean processes, and AI-driven workflows to maximize efficiency and impact — especially critical for scaling teams. Whether it's modern content strategy, customer segmentation, or campaign automation, I help teams work smarter and deliver results.

A Few Highlights

• Led GTM at Linode, doubling revenue and leading to a $900M acquisition by Akamai.

• Built Akamai’s cloud marketing and experience group, launching an award-winning developer brand and YouTube channel with 1M+ subscribers.

• Drove $500M+ in value through marketing at Dynamic Yield, Monetate, Verisk, and other SaaS platforms.

• Founder of TMX Interactive, scaled to $20M+ revenue, 100+ employees, and won dozens of digital marketing awards.

• Deep experience across growth stages — from startup to enterprise, seed to Series D, and beyond.

• Champion of modern marketing ops and AI-first strategies that improve speed, accuracy, and ROI.

Who I Work With

• Cloud & SaaS companies building or modernizing their GTM motion.

• Founders seeking a strategic marketing partner who can operate like an in-house exec.

• Investors looking to strengthen marketing across their portfolio.

• Marketing leaders in need of trusted, experienced counsel.

Let’s Connect

If you're ready to get marketing right — whether it’s time to rethink strategy, build a new market category, or execute your next critical initiative — I’d love to talk.