Marketing That Moves Tech Forward

Fractional CMO and strategic marketing advisor for cloud, SaaS, and tech companies. 25+ years of executive experience driving growth, building brands, and leading to $2B+ in exits.

I’m Blair Lyon, founder of Red Lyon Consulting. After decades leading marketing, product, and GTM at high-growth companies like Linode, Akamai, and Dynamic Yield, I now help early-stage and scaling tech teams get marketing right.

I specialize in:

  • Go-to-market strategy & execution.

  • Developer & ecosystem marketing.

  • PLG + SLG growth playbooks.

  • Brand positioning & demand generation.

My Services.

  • Step into immediate GTM leadership. Ideal for Series A–C companies needing experienced hands on deck.

  • Positioning, product launches, campaign builds, content & partner strategies — get the critical things done.

  • 1:1 or team-based coaching for founders, CMOs, or GTM leads navigating complexity.

  • SaaS and Cloud interviews for research firms, investors, or anyone needing an expert market perspective and insights.

Why Work With Me?

  • Architected PLG & SLG models across SaaS, IaaS, and technology service markets.

  • Trusted advisor to founders, VCs, and marketing teams.

  • Hands-on, strategic, and execution-ready.

  • Proven success in B2B, B2C and Hybrid GTM’s

  • Raised over $200M in venture funding.

  • Achieved over 90% marketing attribution for revenue across four companies.

  • Diverse leadership experience in marketing, operations, sales, product, and CX.

  • Scaled developer marketing and GTM at Linode, resulting in acquisition by Akamai for $900M.

Mike Maney

“Here’s what I know: If you want to build a world-class marketing function to scale your business, Blair is the person you want building it.”

Adrian Courdavault

“Blair is not just a skilled marketer, but also a collaborative and inspiring leader. His energy, creativity, and strategic thinking made him an invaluable asset and colleague.”

Client Experience

YETI
Best Buy
Petco
Lands End
URBN Brands
Levi Strauss
Calvin Klein
Westpoint Stevens
The Limited
Liz Claiborne

LG
Comcast
SAP
Akamai
Verizon
Dupont
Northwestern Mutual
TIAA-CREF
E-Trade
ING Direct

Eli Lilly
GlaxoSmithKline
Johnson & Johnson
Endo Pharmaceuticals
Genentech
Amgen
Siemens
QVC
Ford Motor Company
Lexus

Let’s Talk!

If you’re ready to uplevel your marketing, align GTM with revenue, or get critical projects done right — let’s talk.